Seth Godin and his impact on modern marketing practices Research Paper

Seth Godin and his impact on modern marketing practices - Research Paper Example In fact, Godin has introduced the concept that marketing can play two key roles – in addition to its existing functions worldwide. It is explained that marketing can be used in order to sell products/ services to people of quite low income – reference is made to the markets of the emerging countries where the average level of income is quite low, compared to the developed countries (Fawkes 2010). It is further emphasized that the exclusive use of marketing in developed countries cannot be considered as acceptable leading to the promotion of social exclusion and discrimination. Instead, marketing should be also used in emerging economies for promoting products that are aligned with local needs. Another characteristic of the views of Godin on marketing is the following one: Godin believes that marketing is not just a business activity; rather it is a framework that can ‘change the world’ (Fawkes 2010). This target is achieved, in accordance with Godin, in the following way: by improving the quality of products sold, entrepreneurs increase their chances for success; if the products offered in the market are of good quality, consumers are more likely to buy them developing a trend based on the increase of quality/demand, as a characteristic of modern market. The existing practice of low price/ low quality products would be then eliminated changing market values and trends. At the next level, Godin supports that the individual who wishes to develop his career in marketing should start working on the specific field independently; then, he can try to enter a firm that operates in the particular sector; as Godin states ‘if you get great at it, you’ll discover jobs find you’ (Sakas 2010). Also, Godin considers marketing as a responsibility, and not as a right... To the question of Rachelle Money how his involvement in marketing is explained, Godin refers to one of his key characteristics: he ‘enjoys watching his ideas spread’ (Money 2008). It is perhaps in this context that Godin has tried, successfully, to develop terms that represent key marketing functions and characteristics. Through the issues highlighted above it is made clear that the success of Godin in the area of marketing can be considered as resulted because of the interaction of many different factors: personal views, experiences and knowledge. In accordance with the issues discussed above, the main difference between Godin and the supporters of the traditional marketing theorists are their views on the role of consumer in the success of a marketing campaign. As Godin highlighted, the success of each marketing strategy is depended on its ability to address the needs of consumer – a fact that should be made clear to the customer, not just hypothesized. The success of Godin in the particular field is related with a series of facts: a) the level of his knowledge on marketing – Godin holds a Stanford MBA, b) his long term experience in marketing – referring to his work as ‘a marketing director of Whole Food Market and vice-president of the direct marketing department in Yahoo’ (Business Week 2008), c) his innovative ideas on marketing, as explained above, which have introduced the following trend: marketing campaigns are aligned with the preferences of customers and not with the need of busine sses for improving their performance. Moreover, Godin has helped towards the improvement of existing marketing concepts; indeed, the views of Godin, as reflected in his Permission Marketing concept, has been the basis for the update of common marketing policies, like the e-mail marketing and the content marketing, in the context described above.

Perspectives of Terrorism Essay Example | Topics and Well Written Essays - 2750 words

Perspectives of Terrorism - Essay Example Immediately following and as a reactionary response to September 11, 2001, terrorist attacks on the U.S., President George W. Bush stated the county’s intent to initiate a ‘War on Terrorism’ which he characterized as a prolonged battle against those that would employ terrorist actions along with the nations that enabled them. In addition, the U.S. Congress gave formal authorization to the President on September 18, 2001 to â€Å"use all necessary and appropriate force against those nations, organizations, or persons he determines planned, authorized, committed, or aided the terrorist attacks that occurred on September 11, 2001, or harbored such organizations or persons, in order to prevent any future acts of international terrorism against the United States by such nations, organizations or persons† (U.S. Code 2002). Following this proclamation, Bush made his infamous ‘dead or alive’ speech on October 10, 2001, and offered a list of Americaâ₠¬â„¢s 22 most-wanted terrorists.During his State of the Union Address on September 20, 2001, Bush presented his position to the American people and the assembled body of Congress. â€Å"Our war on terror begins with al-Qaida, but it does not end there. It will not end until every terrorist group of global reach has been found, stopped and defeated†. On November 13, 2001, in the first such occasion since World War II, Bush signed into law an executive order that allows military tribunals to use any actions they deem necessary.... "Our war on terror begins with al-Qaida, but it does not end there. It will not end until every terrorist group of global reach has been found, stopped and defeated" (White House, 2001). On November 13, 2001, in the first such occasion since World War II, Bush signed into law an executive order that allows military tribunals to use any actions they deem necessary. The U.S. military could now imprison for an indefinite period of time and without representation, any person of foreign nationality who are simply alleged to have associations with terrorist activities. For example, when the U.S. invaded Afghanistan, legal advisors tied closely to the ideology of the Bush administration within the Justice Department's Office advised Bush that the U.S. was not legally bound by the U.N. Charter or international laws with regard to rules of engaging a perceived enemy. These views were echoed by Alberto Gonzales, then White House legal advisor for the President and now Attorney General of the U .S. He also advised President Bush that he did not have to comply with the Geneva Conventions in the handling of prisoners, or 'detainees' in this war on terror (Calame, 2006). This opinion, shared by legal counsels to the President, applied to not only those directly affiliated with al Qa'ida but to the entire ruling party in Afghanistan, the Taliban, because, as they argued, Afghanistan was a 'failed state' (Mayer, 2005, p. 32). The Bush administration chose to follow the advice of this jaded, self serving legal opinion in spite of strong disagreement by the U.S. State Department which cautioned against disregarding U.N. and international laws as well as covenants of the